Virtual Training
Working in partnership with ASC WebCoach
Professional Training for the Aftermarket
The IAAF Training Academy features a comprehensive, role specific suite of courses designed to develop individuals' performance, specifically for IAAF Members.
The Academy offering includes courses for Parts Advisors, Garages, Field Sales and other roles within the Aftermarket and Automotive industry.
The aim is to provide IAAF members with updated and refined customer handling skills, leading to increased customer experience, increased sales performance and increased staff retention.
Based on a proven approach to blended learning to create consistent, sustained improvements across all areas of sales and customer service, resulting in improved productivity and customer engagement.
Training Courses and Programmes Available
2026 Pricing Structure
Short courses, modules and programmes can be purchased individually and directly online here on this platform.
Please contact us to purchase the IAAF Inclusive Training Package ([email protected])
Current Courses and Programmes
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Proactive Parts Sales Short Course
CourseDesigned to identify best practice in sales attitude, techniques and activity levels and adapt your approach to deliver an improved customer experience, leading to an increase in consistent sales performance.
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Effective Customer Relationships Short Course
CourseDesigned to identify clear standards and objectives to create a culture for providing consistently great customer service. To develop own customer management, knowledge and skills and consider customer service and customer satisfaction.
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Complaint Handling Short Course
CourseDesigned to develop confidence in identifying, engaging with and managing customer issues, conflicts and complaints that occur throughout the sales process. Improving confidence through a structured approach designed to reduce customer issues.
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Time Management Course
CourseA 90-minute virtual training module designed to provide a structured and manageable approach to time and task management. Exploring techniques and methods for prioritising, organising, measuring and communicating in order to organise and sort tasks.
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Workplace Awareness Module
CourseThis course focuses on fostering a more inclusive workplace by exploring concepts of Equality, Diversity, and Inclusion (EDI), examining case studies of improper behaviour, and developing strategies to promote respectful attitudes and behaviours.
Current Training Schedule
2026 dates coming soon