About the IAAF Training Academy

The IAAF Training Academy features a comprehensive, role specific suite of courses designed to develop individuals' performance. 

The aim of this programme is to provide IAAF members with updated and refined customer handling skills, leading to increased customer experience, increased sales performance and increased staff retention.

Based on a proven approach to blended learning to create consistent, sustained improvements across all areas of sales and customer service, resulting in improved productivity and customer engagement. 

The Academy offering includes courses for Parts Advisors, Garages, Field Sales and other roles within the Aftermarket and Automotive industry.


IAAF Training Courses and Programmes Available


Pricing Structure


Short courses, modules and programmes can be purchased individually and directly online here on this platform.


Please contact us to purchase the IAAF Inclusive Training Pacakge.


Current Courses and Programmes

The core 3 courses are available to purchase either separately per course per learner, or as a package with access to all courses for up to 20 learners. 

Contact us below for more information or to discuss a bespoke quote.

Aftersales Professional Programme and Field Sales Professional Programmes starting in 2025! 


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Testimonials

“Alan delivers the content very well and he controls the engagement with the people to be sure that they are active.”

“Absolutely brilliant, refreshing, detailed and informative. Engaging sessions, fits in easily with the workday.”

“Much better than previous virtual training I have been on. Really useful content, applying things into the workplace already.”

Other Courses Available