The IAAF Training Academy is headed up by the ASC WebCoach Professional Parts Advisor Programme, a comprehensive, role specific programme designed for both retail and trade Parts Advisors and Managers and is designed to develop automotive parts sales performance. 


Consisting of 3 core courses: Proactive Parts Sales (Retail & Trade), Effective Customer Relationships and Complaint Handling. The aim of this blended programme is to provide IAAF members with updated and refined customer handling skills, leading to increased customer experience, increased performance and increased staff retention.


Based on a proven approach to blended learning to create consistent, sustained improvements across all areas of parts sales and customer service, resulting in improved productivity and customer engagement.

Current Courses and Programmes

The core 3 courses are available to purchase either separately per course per learner, or as a package with access to all courses for up to 20 learners.


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Testimonials

“Alan delivers the content very well and he controls the engagement with the people to be sure that they are active.”

“Absolutely brilliant, refreshing, detailed and informative. Engaging sessions, fits in easily with the workday.”

“Much better than previous virtual training I have been on. Really useful content, applying things into the workplace already.”