The IAAF Training Academy is headed up by the ASC WebCoach Professional Parts Advisor Programme, a comprehensive, role specific programme designed for both retail and trade parts Advisors and Managers and is designed to develop automotive parts sales performance. 


Consisting of 3 core courses: Proactive Parts Sales (Retail & Trade), Effective Customer Relationships and Complaint Handling. The aim of this blended programme is to provide IAAF members with updated and refined customer handling skills, leading to increased customer experience, increased performance and increased staff retention.


Based on a proven approach to blended learning to create consistent, sustained improvements across all areas of parts sales and customer service, resulting in improved productivity and customer engagement.


The core 3 courses will be available to purchase either separately per course per learner, or as a package with access to all courses for up to 20 learners. All prices below exclude VAT.

(Full launch including additional training courses coming Summer 2024)

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Available Courses

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ASC WebCoach Approach

IAAF working in Partnership with ASC WebCoach

ASC WebCoach have been designing, developing and deploying Virtual Training solutions since 2010 and classroom based or in-business training and coaching since 2004. Our approach is scientific in the way we design and develop core materials that ensure the virtual solution is both effective and measurable.